You are a blogger. Writing blog posts is one of your regular tasks. Your next step would be working on SEO processes and waiting for more blog traffic. You have visitors to your blog but you are not happy with the flow quantity. You’d like to see more traffic to your blog. How to achieve this?
Here we need to examine the pattern of blog writing. By pattern, I mean the way you choose the blog post subject and its content. Bloggers generally write based on:
- Instinct writing
- Knowledge weaving
- Experience sharing
1. The result of above writing in general would be:
I. Instinct writing:
Instinct writing may not always be a successful means for traffic generation. You topic may be restricted in its scope and may not be attractive enough for considerable traffic. Instinct writing is that you scribble something without much plan, thought or strategy. It is similar to brain dump.
II. Knowledge weaving:
Knowledge weaving is writing blog post(s) based on your knowledge and subject matter expertise. For example you may like to write more on marketing because you have done specialization on the subject and can easily create content around it. This again may not invite much audience because you might have chosen a very broad knowledge area and you need to compete with many several million pages on the subject. This obviously may not generate attractive traffic unless you establish yourself very aggressively against your competitors.
III. Experience sharing:
Experience sharing is again similar to knowledge weaving. Here you like to share your experiences. How much blog traffic can you attract? It depends on the content, your presentation style and the benefit of reading you offer to the audience. You may write about your experiences in personal life, professional areas or random occurrences.
For bloggers who just don’t bother about more blog traffic and who just like to engage their free time in blog writing, the above pattern should be perfectly alright. But there are other bloggers who madly look for more and more blog traffic. They just like to see more comments to their blog posts. They would regularly check the blog traffic stats through Google Analytics. They want every day increase in the number of visitors, number of page views and the click through ratio (CTR).
2. If you are a blogger who is looking for such a big traffic to your blog you may follow the foregoing steps.
I. Use Google trends and Google Insights
From the above table you can see that cricket is a rising search. If you want more traffic to your blog you may write an article on cricket which is a trending topic. You may also write on the features and benefits of Facebook. For example write an article on creating company page on Facebook. Though the trends show that people are searching for Facebook, downloads, songs and so, you can still pull some traffic to your blog when you write a blog post related to these search trends.
II. Use Google Keyword tool to find out the most popular keywords.
This is one of the top approaches of successful bloggers. They research for the popular keyword and write a blog post surrounding the keyword. The approach will bring considerable traffic as the keyword is very popular and mostly searched. For example ‘submit blog’ or ‘submit url’ are popular keywords. You can write an article on how to submit a blog to blog directory and how to submit website url to Google search engine. Similarly ‘Home based business’ is again a popular keyword. You can write an article on related to this keyword. There are hundreds of such keywords. You can write content based on the best one among.
III. Use permanent keywords (popular keywords forever):
This is a sure shot approach. Here the tricky thing however is you shouldn’t use copyrighted keyword or trade marked keyword. Some companies will have Intellectual Property (IP) rights on keywords related to company’s name or company’s product. You should not use such keyword because you will hijack the traffic meant for the company who had IP rights on the keyword and it would tantamount to willful IP violation.
By the way, what is a permanent keyword? Keywords those are ever popular. Republic day, Independence day Valentine’s day, Christmas, Picasso paintings, Bollywood, Samosa, and many more.
Once you publish a post using the above methods, I am sure you will find increased traffic to your blog owing to that one post. You can keep a track of blog traffic through your Google Analytics account. This again is a place which will tell you the popular keywords that brought more blog traffic to your blog. The keywords that you have already used in your blog posts.
If you are a blogger reading this may submit your blog to blogbee.in, the online blog directory in the making.