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Oh revered women!

The poem below urges women to be more courageous in the prevailing hostility against women in India or elsewhere.  This is specially relevant to India considering the recent incident against Abhaya, Amanath the precious Indian girl who was brutally handled by the animals in the face of humans.  Women is the true nature as she is the bearer and causer of life on the earth.  We need to learn to respect her with total humility.

oh revered women of India

Oh revered women!

The mirror of humanity
The giver of life on the earth
Oh revered women!
The legit thinkers on the earth
Learn to live fearless
Fight the manly advancements
Burn the wicked hearts
You need your space
You need better life
Come out of the traditional incubators
Create a world of domination
Where wicked breath death
Where nature live fearless
Learn Oh revered women
To live fearless life.

This poem is contributed by one of our Guest Authors who write under the pen name ‘Life’.  You may leave your comments here to address him with any queries.

 

Are we not killing our younger generation? Are we not ignoring the future of India?

India’s historical intellect:

A country’s richness is more apparent through its culture, heritage, intellect, natural resources and leadership.  Pre-independent India heavily lost its precious resources through historical loot and vandalism by foreign invasion.  It didn’t make India poor as true richness of India crests beyond precious stones and copious resources, in the form of knowledge, intellect and leadership.

Raja Ram Mohan Roy, Ramakrishna Paramahamsa, Swami Vivekananda, Dr. Rabindranath Tagore, and many other pre-independent sages have added intellectual, philosophical and social values and richness to India. Their influence is ever fresh and resounding in Indian society.

India’s contemporary intellect:blogbee official blog

Independent India has been further blessed with statured personalities like Dr. Abdul Kalam Azad who is an icon of intellect and scientific leadership for India.  In the recent past the movement of Anna Hazare has further proved that we need more true leaders like him who can veer Indian society towards greener pastures.

The next question is do we have someone in the making who can probably emerge as a true leader, as an intellectual and as an influencer for our future generations?  Are we making any serious steps to empower our younger generation?

Challenges before Young India and younger generation to emanate as future leaders:

When we look around us in today’s society the affairs of youth are not fully convincing to answer the above questions.  There are many institutional gaps or say many a shortcoming in the nourishment of tomorrow’s leaders.

  1. Parents who are the founding pillars for an individual’s development hardly have time to envision such a role or path to be played by their offspring.  At times in many instances parents are ignorant of such need even.
  2. Learning and development is considered as just a mere ladder for career making, career progression or material success.
  3. Educational institutions are behaving like sheer commercial ventures who would like to see their personal wealth as return on investment than the development of their students as leaders or influencers and finding them in the top echelons of leadership.
  4. The content and pedagogy in educational institutions is not mature enough to create leaders, thinkers or intellectuals.
  5. Majority of young graduates emerge from colleges as mere certificate holders than being innovators or passionate for a productive future.
  6. Innovation, scientific temper, social temper and personal touch are becoming scarce commodities.
  7. Many a bright and promising students are ignored by society based on several discriminations like caste, creed, wealth or jealousy.
  8. Governments are struggling for every time survival and sustenance in face of ever changing political uncertainties.
  9. The work of NGOs in this direction is hardly visible.
  10. The media which has emerged as the powerful influencer in today’s society is playing to the tunes of sensationalism, bias or numbers of sustenance.
  11. The film industry or entertainment sector which is the other impactful media is seized with commercial, stereotype, and pale content which just portend either violence or immature love or frivolous relationships.
  12. There is no constructive system in the country that can develop trainers, faculty or teachers who can inculcate important leadership traits beyond academic syllabus.

The imminent measures required to empower younger generation:

  1. We need an exclusive University, a research-cum-mentoring institution which will nourish tomorrow’s leaders in areas like Politics, Technology, Innovation, Social Sector Development, Culture, and Vision and Strategy.
  2. We need philanthropic organizations and individuals who will support the sustenance of this university and the students equally.
  3. We need political will to give shape to this cause.
  4. We need parents and students who will understand the value of leadership and who would passionately think about the bright future of India.  We need parents who will encourage their children to play an important leadership role for India’s bright future.
  5. Other universities and educational institutions should introduce the new syllabus and pedagogy as suggested by the proposed university.  This should happen right from school level so that by the time a student graduates he / she would be able to think the significance of his / her role for future India.
  6. Other government and non-governmental institutions that have already done their research in this direction should collaborate with the proposed university and share their research expertise for accelerated introduction of programs.
  7. We need to devise an external incubation center headed by intellectuals, matured politicians, technologists, business men and religious scholars who will supplement to the visionary direction of these future leaders.

The need of the hour for India is not just today’s employment, not just growing more food or not just trying to secure India from invasive forcers.  We need to think about our future.  We need to see that young India is empowered to shoulder the responsibility for tomorrow.  We need to see our country at the zenith of all-round development.

Let us empower our younger generation.  Then they will know how to take care of future India.  They just need guidance.

Can’t we do this?

Happy Blogging

Team BlogBee.In

Life is an album of sweet memories and great challenges

Life is an album of sweet memories and great challenges.  As a human being we are all entitled to live happily and let others live happily to make this society a vibrant colony of contented individuals.

Contrary to the popular belief that luck is an important ingredient for success I believe life and its destination are in our own control if we can dream and envision what we want to be in our life.  Many of us travel in the generally treaded path though we can create new paths of life, new avenues of opportunities and new vistas of happiness.  We just follow the traffic and get stuck in the traffic jam though we probably can foresee a way out before we are pushed amidst.

How to make our life more meaningful to ourselves?  We need to live our life for our own sake.  We need to live our life to earn and enjoy every gift of God.  Every thing around us is a gift.  Nature, Family, Well being, Material Wealth, Spiritual Wealth and Freedom.  Yes, the freedom is one thing that we need to appropriately exercise for our own growth.  Time and Freedom are the two significant ingredients that can create an idol of happiness.  What freedom?  It is your free thinking, it is your unrestricted view of future, and it is your plan to reach the envisioned future.  When you think about your future don’t place speed breakers in your own path.  Think freely.  Think wisely.  Add common wisdom to every thing you dream.  To be a successful director of successful film called ‘YOU’ you should envision things right, you should identify right ingredients and you should render the planned script right.

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We make many common mistakes which might lead to our failures.  Not that we don’t want good life.  Not that we don’t know what we are doing.  We are acting like robots that behave and conduct as programmed.  This is the exact point where we need to exercise our freedom to not to act like robots.  So what are the common mistakes for our failure?  What kind of robot behavior we mostly beget?  What is important to make our future bright?  Let us look at some common answers for all these questions.

Don’t be over dependent:

Dependency is like sin.  What is dependency?  You tend to depend on someone or something at every action you need to perform.  It may be that you invariably need someone to guide you every time.  It may be that your every daily chore is dependent on some one.  It may even be that you don’t wake up unless someone yells at you or you don’t hear the incessant rings of alarm.  It may even be that you will not cook food at home unless the maid servant comes and does her routine.

One should learn to do things on his / her own.  When you become dependent on something or someone you lose your freedom.  You become weak.  You fore go your competency.  You showcase yourself as an amusing stock.  Dependency is the first obstacle in your progress.  Avoid it to achieve things on your own.

Shed inhibitions

Transparency, openness, uninhibited conduct would make life easier.  You should never pull back yourself in expressing something.  Never express half-hearted suppressing your thoughts.  Freely express yourself when you believe in something.

Wisely communicate your thoughts so not to create a friction or resistance in the discussions.  Think freely.  Talk freely.  Act freely.  Apply common wisdom when you perform these three tasks.

Don’t display reluctance

You may be asked by your colleague or senior colleague to undertake some important task which is generally not in your scope.  You may be asked by your parent to attend to something important errand.  You may have received an opportunity to participate in a social cause at the expense of your time.  You may need to spend extra study hours to achieve a good rank.

In all the above or any similar situations think for a while why you tend to show reluctance.  Is it an involuntary expression or action?  Or is it a calculated decision?  Even if you need to express your reluctance learn it in the best way that doesn’t hurt others at the very outset.

Stay away from myopic thinking

Think freely.  Think beyond what you see.  Think openly.  Improve your vision.  All the big people dream big and envision big.  They are never short sighted.  They carry a kind of binocular vision.  They keep adding powerful lenses when the vision gets blurred.  That is why they better manage risks.  Be it their personal life or professional life.  So think freely.  Avoid short-sightedness.

Avoid procrastination

The tendency to procrastinate things is the most dangerous obstruction in your success path. Laziness is the cause for procrastination.  Disinterest is cause for laziness.  Disinterest emanates for lack of passion and drive to reach envisioned path.  If you are serious to achieve things in life and serious to see yourself in the big picture you should right away attend to the things long pending with you.  Avoid procrastination to achieve your vision.

Reciprocate

When you receive something you should acknowledge it.  Reciprocation is just as simple as that.  Starting from the morning greetings till the sumptuous supper served by your mother or spouse we receive many good things in life.  Reciprocation is an art of creating healthy relationships.  Be it your personal life or professional processes.  Learn to acknowledge when you receive something.

Don’t go jealous

When you go jealous you invite mental strain.  It is okay in case you feel jealous at the success of others and would like to compete to achieve similar stature.  But jealousy as an element of negative trait would only cause harm to your personal stature and at times separates you from valuable relationships.

Restrain anger and impulsiveness

Anger at times is a protective layer.  Anytime anger is self destructive.  When anger and impulsive behavior join together and you yield to the situation you will only weaken yourself letting others win in the context.

When you can’t restrain your anger you may at least stay away from the situation to curb possible damages.

Don’t become impatient for results

You might have done your part and waiting for results.  Impatience in any situation would only bring mental strain and conflicting thoughts.  Maintain a balanced state of mind.  For this you can engage yourself in some activity slated for you.  The activity would work as a detraction and make you further productive.

Diffidence is dangerous

Diffidence is lack of self-confidence and it is the most inimical trait for individual progress.  Lack of self confidence arises when you lack the knowledge of the situation in question.  Try to build related knowledge and you will find yourself more comfortable and bold to accept the challenge.

You should believe in yourself before others make an assessment of you.  The face of self-confidence is similar to a sword of success.

Keep eyes and ears open for criticism

Invite, accept and consider criticism for self-correction.  People who criticize us would only remind us of our weakness.  But we also face people who throw criticism out of jealousy and inimical behavior.  Feel free to accept such criticism in the situation and reject the person in your further interactions.

Know when to say Yes or No

The most difficult part of life is to express ‘Yes’ or ‘No’ in a situation.  Both have the ability to bring damage and benefit.

It is very difficult to write a suggestive approach in this particular aspect.  However, one should pickup boldness to say no when it calls for.

Indulge in sweet memories

When you are in bad moods indulge in sweet memories.  Thinking about the unpleasant situations would tantamount to inviting unpleasant situations while damaging the present state of mind.  Replace such thoughts with several achievements or amusing moments of your life.

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Know time is money

Time is the only raw material for success.  In fact time is money as we every one of us know.  But again it is the time that we waste every minute.  Count the number of hours and days you lost in your life.  Let us check the number of hours and days that we actually used for our present level of achievement.  Understand how much more value we could have added had we used the lost hours and days.

Time is representation of numbers.  The numbers that speak growth and productivity.  You can always compound your growth when you can make use of every ticking of the clock.  Not that you shouldn’t sleep or have fun or indulge in matters of importance.  The pointer here is about the hours we waste in every day life.

Never leave your goals and efforts

You may have set certain goals in life.  It is very common.  This is what we do on every New Year day.  But the problem lies in renewing the same goals each year forever.  When it becomes difficult to achieve things in wholesale let us at least attack our goals breaking them into meaningful work packages.  Let us achieve the tasks sequentially or as required based on the dependency factors.

Setting up goals and not attempting to work towards the same would only showcase us as frivolous and non-serious persons.

Life is an album of sweet memories and great challenges.  Let us try to counter the challenges using the above tools to make our album more attractive and forever memorable.

Happy Blogging

Team-BlogBee.In

Do you have a Social Media policy in your organization?

Social Media Policy Design Guidelines:

There has been an active brainstorming among business circles and government entities about implementation of social media in their organizations.  Most of them hold certain level of understanding in using Facebook or Twitter for personal pursuits.  But the real challenge lies in ‘what to’, ‘how to’ when it comes to using those tools in official context.  On one end there has been an ever increasing usage of social media tools and the other end there is an indiscriminatory freedom exercised by Internet users in using social media platform.  The situation has precipitated government contemplate possible curbs through social media policy on wishful and vandalizing use of social media by some people hurting the dignity, sentiments and honor of people, religion or businesses.

Social Media is an inevitable evolution.  It is like a cream in the milk or cream on the milk.  The milk here is Internet and the cream is Social Media which means social media is an integral part of Internet and it will always stay along Internet.  The crux lies in extracting the cream from the milk and appropriately converting it into a valuable product and panacea.

My pointer here is about developing a social media policy framework, creating transparent processes and enabling best practices and producing social media evangelists in the organization so that people shall be able to constructively use social media for a chosen purpose.

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How to design a Social Media Policy Framework:

Social Media Policy design for any given purpose is always contextual to an organization and objective.  Similarly even a social media policy might differ from organization to organization.  However, social media policy for any organization must contain answers to the following provisions or any related ones.

i.    Description and definition

This section of the policy should define as to what is Social Media, its relevance to the organization; benefits of use and case studies where Social Media was effectively used entailing business benefits.

ii.    Objective

What is the primary objective of your organization in using social media?  What are the supplementary or ancillary objectives?  The objective could be online reputation management, could be marketing and promotion of your services, or information dissemination if yours is a service entity.  The objective may vary from organization to organization or even within an organization from department to department.  The objective must be very clear so that the users in the organization shall know the boundaries of using social media.

iii.    Tools to be used

What are the tools proposed to be used in the process?  We have tools viz., (a) social media campaign launching vehicles like Facebook and Twitter, (b) Social Media profile design tools, (c) content creating and content sharing platform like Wikis and Blogs, (d) Video marketing tools like YouTube & Vimeo and (e) Performance evaluation tools like Web Analytics.

Name the recommended tools clearly indicating what the paid tools are and what the free tools are.

iv.    Technology preference

In your pursuit you have the option to use:
(a)    Blogging software like WordPress, Blogger
(b)    Content management System based on Joomla or other CMS
(c)    Enterprise 2.0 software or Social Enterprise Applications from IBM, Yammer, HubSpot, Igloo and many more.  One even can go for designing a customized platform using open source technologies saving considerable investment on tools.

v.    Procedures of use

Tools are many.  How to use them?  Social Media Policy should talk about the tools vs. purpose.  Provide links to tutorials on using recommended tools.  Get your team trained and indicate in the policy the details of authorized agency for training and consulting.

vi.    Content policy

The benefit and risk of using social media lies in the content created and shared through various tools.  Content for blogging, content for micro blogging, and content shared through tweets should be carefully guarded for its authenticity, veracity, and benefit of use.  The policy must provide guidelines towards creating right content and identify people or hierarchy who would hold control in generating, screening and distributing content.

For example, if the company aims to launch a product promotion campaign the people concerned should know the (a) extent of information that could be shared with public, (b) the kind of commitment to be made with respect to price, offers, delivery, service, warranty, and many other related information, (c) type of reply content to users’ responses.

Every single word that goes on official channels should be carefully thought out with no misgivings as it is never possible to recall your tweet or shared content once it goes off your channel.

vii.    Content filtering list

The policy should stipulate the list of words that should not be used in publicly shared content.  Call it keywords, tags or block listed words.

viii.    Nodal authority

Name the person who is responsible in directing, implementing, and controlling policy provisions.  Users in the organization would need this as any new policy will create confusion, scare or over cautious behavior among people unless proper post-policy and pre-implementation guidance is given.

ix.    Delegation of power

Name a person or position in each department who will be responsible to oversee social media policy implementation and ensure the usage of social media inline with the policy provisions and campaign objectives.  This person again will be guided by the nodal authority who controls organization wide policy implementation.

x.    Brand protection

Brand in the context is the organization’s logo, mission statement, vision statement, objectives, patents and other identity assets.  People across organization should use brand assets in a uniform way.  The size of the logo, the placement of brand objects on a campaign page and indication of copyright statement and so.

The policy should identify and name an internal department or external agency who will create uniform template for social media profile, social media page for company or digital documents for sharing in the campaign.

xi.    Performance metrics

How to judge the performance of any given campaign?  What are the performance metrics?  The policy may not spell performance metrics for each and every department.  However, it should name the cardinal and common metrics that are important to be achieved by each and every campaign launched in the organization.

For example (a) % increase in the participatory responses by stakeholders (b) online buzz about your company’s campaign (c) campaign landing page hits (d) campaign specific performance metrics like sales leads generated for a sales campaign, number of resumes collected or people recruited for a recruitment campaign.

xii.    Risk mitigation

Notwithstanding the content screening and campaign control in place, there might come a situation where an irrelevant or damage causing content is shared.  The risk may be severe or moderate.  Identify the person or department who will be responsible for damage control or risk mitigation measures with lightning speed.

xiii.    Analytics and reporting

Campaign performance is mostly visible through the analytics.  Name the tool to be used for the purpose.  Optionally the policy should provide a reporting template common for any campaign.  If you are using an Enterprise 2.0 application you will have an exhaustive reporting tool which will provide you custom query results or report.  Otherwise, you can use Google Web Analytics for the purpose.

xiv.    Privacy policy

While you take appropriate measures in content sharing you should also ensure that you don’t intrude into the privacy of others through your campaign.  The campaign, for example, (a) should not resort to indiscriminate emailing which means that email template should bear unsubscribe option so that the recipient will unsubscribe from receiving your emails if he /she wish so, (b) no campaign should share the details of a customer without his / her consent, (c) no campaign should resort to critical view of a competitor or his products, (d) no campaign should ignore the privacy policy of people.

Your social media policy should define these aspects in clear terms to educate the campaign managers.

xv.    IP Protection

While using the names and brand assets of partner organizations, or other stakeholders, campaign should properly acknowledge such things.  Check the naming conventions used in domain name, blog name, keywords, tags and in your content to ensure that you don’t violate someone’s IP rights.  Talk clearly about not violating the trademark, IP rights of your organization or stakeholder organization.

xvi.    Professional ethics

Professional ethics are widely spoken words in today’s business context.  Define in your social media policy things like response time for a given query from customer, commitment management, respectful communication and language and schedule discipline to be followed.  There could be many more aspects to be deliberated in the context of your organization.  Let your people know all such important provisions so that your campaign can adhere to professional ethics.

xvii.    Legal mechanism

Name a legal authority or representing authority in your organization who will respond to legal initiatives that are moved by others against your organization owing to an alleged lapse or violation in the campaign.

xviii.    Redressal route

At times one of your campaign team member and a stakeholder client might entangle in provocative or uncalled for interactions.  The policy should address the measures required in both the cases where either your employee demands justice and more sensitively your client or stakeholder is highly annoyed.  Provide procedures to handle such situations.

xix.    Pilot platform

The policy preferably should showcase a pilot platform on using social media in the organization.  The platform should help as a case study for training your team, producing social media evangelists for your organization or as a practice session for them before they go working on live campaign.

xx.    Best Practices

Your social media policy should provide annexed documents on the best practices in content management, best practices in using social media tools, and best practices for social media engagement.  Each campaign should follow best practices coupled with transparent and controlled processes so that exit route will be easier whenever so required.

xxi.    Exit route

May be your organization for any reason would not like to continue with a given social media campaign.  Policy should talk about the procedures of exit like:
(a)    Communication to all the stakeholders like clients, agencies involved, partners, internal departments and so.
(b)    Communication to people who participated in your campaign.
(c)    Protection of stakeholder information and customer data like emails, addresses, images or any other transaction data.
(d)    Analytic data gathered during the campaign.
(e)    History log or chronology of campaigns launched.
(f)    Honoring of commitments made to stakeholders during the campaign
(g)    Redirection of campaign URLs to a new source or a specific landing page which would inform them about the closure of campaign and direct them appropriately to a new source.
(h)    Any other relevant information.

I tried to give a draft framework to design Social Media Policy for an organization.  The provisions indicated by me are not exclusive.  As I have referred to above, organizations should study the requirement in their respective context and objective.

If you need any support in designing a policy for introduction of social media in your organization may please write to us at directory@blogbee.in.

Happy Blogging!

Team-BlogBee.In

How to become a social media consultant?

The blog post here discusses on How to become a social media consultant and a brief approach to raise a social media consulting business.  Individuals who are looking for self-employment or low investment business opportunity may take-up the profession of Consultant – Social Media.  This blog post is intended to benefit all such aspirants.

1.0    Social Media (SM) – The definition and beyond:

The dictionary definition of  ‘social’ is: “A party of people assembled to promote sociability and communal activities”.  However, today the meaning has evolved to be more comprehensive extending its borders to online communities who are gathered to build personal, social, business and intellectual relationships.

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Social Media in today’s parlance refers to connecting, managing and promoting online relationships for several purposes like business promotion, profile enhancement, professional networking, knowledge acquisition and more.  Facebook, Twitter, LinkedIn, and YouTube like applications are the major platforms that connect online users.  Social Media constitutes (a)  sharing of content, (b)  exchanging opinions, (c)  discussing experiences, (d)  reflecting on thoughts and insights, (e) facilitating conversations and interactions through various online tools by online users.

Social Media has evolved to be the biggest suit of tools for businesses to promote their online presence, complement business ROI measures, engage with customers, monitor customer relationship management, and elicit the perceptions of people about a company’s offerings.

Any common man or individual online user can directly address any legitimate concern to any global personality or global company using social media channels.  Social Media channels have evolved to be the digital interactive news papers managed by multitude of online users.

Owing to its vast usage across the globe many big enterprises are spending significant ad budgets on social media marketing.  There is a gradual increase in the adoption of social media by Indian netizens for social initiatives, political movements, personal branding, and corporate growth.  Smart Phone entry has compounded the usage of social media on the move.

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2.0    Increasing opportunities for Social Media strategy consultants, Why & How?

(i)   Many business enterprises are still a novice in maintaining their Social Media profile.  This is especially true in respect of SMEs who are just entering into Social Media based marketing and promotion.
(ii)  The learned enterprises are yet to designate a full fledged Social Media wing.
(iii) Going for a full fledged Social Media wing involves considerable exercise and exclusive focus.  The situation calls for specialized social media consultants.
(iv) An expert Social Media consultant can compliment PR, CRM, Corporate strategy and online branding efforts and give fillip to business growth.
(v)  An exclusive Social Media consultant would optimally position the company’s objectives on a consistent basis with supported result analysis.  This kind of consistency would not be possible with a company’s own team.
(vi) An exclusive Social Media consultant would know the right tools, timings, cultures and tactics to commission the Social Media strategy in a better way.

3.0    What kind of services a Social Media Consulting firm can offer?

3.1    Social Media Strategy development
3.2    Social Media Strategy implementation & management using several social media tools
3.3    Social Media Strategy Training to individuals, and Corporates
3.4    Social Media Content Development
3.5    Social Media Profile Creation
3.6    Social Media – Blog Development & Management Training

4.0    Who can start a Social Media consulting company?

(i)  An internet savvy and English literate who has passion to engage in self-employment.

(ii) Individual consultants, housewives, PR consultants and Ad agencies.

5.0    The pros and cons of raising a Social Media consulting firm:

5.1    Pros:

i.    Social Media Consulting can be started with a very modest investment.
ii.   Social Media Consultant can immediately gather clients through personal network.
iii.  Social Media Consultant can draw client base from several business sectors and global locations.  Some of the business sectors relevant could be:

  • Corporate sector
  • Media and entertainment sector
  • Travel and tourism sector
  • Hospitality sector
  • Educational sector
  • Realty sector
  • Authors
  • Celebrities
  • Politicians

iv.   One satisfied client can help in aggregation of more clients as the results and benefits of consulting services to the client would be transparent and to an extent publicly viewable.
vi.   Social Media Consulting is a right opportunity for home based business

5.2    Cons:

i.    Social Media consultant should have stringent content filtering practices to safeguard client interest, stakeholder aspirations, and to reach target audience in a more meaningful and benefit driven manner.  A single inappropriate tweet communication can bring a potential damage or potential benefit to the initiator.
ii.    Social Media consultant should be diligent and meticulous to operate clients’ portfolio.  He must be more context sensitive and dynamic than a stereotyped service provider.

6.0    Required expertise to operate Social Media Consulting

6.1    Internet surfing and research
6.2    English drafting skills
6.3    English grammar and composition skills
6.4    Attention to details and knowledge about Intellectual Property rights and violations
6.5    Ability to converse, and befriend
6.6    Ability to create and sustain online relationship

7.0    Important Social Media tools

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Blogs

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8.0    How to use Social Media platform for your client.

8.1    To create and maintain public relations.
8.2    To market service offerings.
8.3    To create, maintain, and develop online presence as a part of company’s digital presence & online branding strategy.
8.4    To conduct survey and research on stakeholder behavior, market trends, developments related to any given business sector.
8.5    To share developments, achievements, knowledge resources, launch of service offerings, resources that would benefit stakeholders.
8.6    To learn current happenings, market movements, stakeholder aspirations, technology trends, global markets, intellectual insights on a given issue and many such.
8.7    To reach offline branding to online customers.
8.8    To create, co-create, enhance, and derive value on numerous related issues of business importance and enhance business leaders’ profile.
8.9    To create, develop and maintain business networking.
8.10    To network with people, entities of sectoral interest
8.11    To network with any and all stakeholders in the business chain and / or individual scope.
8.12    To participate, advocate or initiate social initiative projects.

9.0    Social Media – for whom

  • Individuals
  • Small businesses
  • Corporates
  • Consultants
  • Professionals
  • Authors
  • Scholars
  • Spiritual personalities
  • Politicians
  • Students
  • Housewives
  • Celebrities

10.0    Social Media – The benefits

10.1    Customer Relationship Monitoring
10.2    Identity development
10.3    Market and business development
10.4    Lead generation
10.5    Outsourcing of services
10.6    Sale campaign
10.7    Product launch
10.8    Recruitment
10.9    Page3 purpose – Image management, reputation management, event launch
10.10  Collaborations
10.11   Global reach
10.12   Survey & Research

11.0   Steps in setting up Social Media Consulting entity

11.1    Incorporate company or consulting entity
11.2    Acquire an Internet domain for your business entity
11.3    Develop web content
11.4    Host website
11.5    Create official blog
11.6    Create SM profiles
11.7    Go for SEO
11.8    Create SM positioning plan for your entity, regularly engage on SM channels and establish reputation
11.9    Study print and digital media for prospective client data and trends
11.10  Compile customer data
11.11   Approach prospective clients
11.12   Acquire first client
11.13   Work vigorously
11.14   Show case results
11.15   Start approaching other prospects

12.0    Starting point for the First Client

(i)    Study client’s offline and online presence.
(ii)   Discuss the very purpose and objective of social media campaign with senior and middle management of the client.
(iii)  Design social media strategy and obtain approval for strategy deployment and tool usage.
(iv)  Deploy approved strategy.
(v)   Connect with past, present and future customers and other relevant stakeholders.
(vi)  Grow network of followers and subscribers and engage in regular interactions.

13.0    What should be the strategic business goals or performance metrics

  • Should get more sales leads
  • Should find increase of customer base
  • Should achieve over all business growth
  • Should earn extended reputation and brand identity

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14.0    What should be done on Social Media channels for a client – Activity examples

  • News, Trends & Analysis
  • Idea sharing
  • Tool / Application sharing
  • Community and group engagement
  • Participation in Polls and Q&A
  • Facilitate downloads / links and other online resources
  • Sponsor / Advertise online
  • Create Company’s own platform (Support / Knowledge sharing / Developments / Research / Community Participation)
  • Develop and deploy videos related to company, team, and stakeholders
  • Organize events
  • Organize talent shows / competitions / family gatherings
  • Encourage family participation
  • Involve celebrities / sponsor opportunities

 15.0 What is the suggested setup for Social Media Consulting entity?

  • PC Workstation environment
  • Graphic studio (optional)
  • Unlimited Internet access at least 5 MBPS
  • Team members who can meet job requirements (Graphic designer, Copy Writer, Internet Researcher and Data Analyst)

14.0    Social Media Strategy Services – suggested pricing model

  • One time payment for SM strategy development.
  • Monthly subscription for approved strategy management.
  • Service based pricing.

14.1    The tariff should indicate the relevant scope of work.  For example:

  • Creating & managing up to 2 SM profiles
  • No. of social media channels being used
  • Creating and managing blog
  • Report submission – fortnightly & monthly as drawn from Google Analytics or similar tools

 15.0    The last but most important step – Train your team

It is essential that the team of Social Media Consulting firm undergo sufficient training in the offered service portfolio before getting into the market.  The objective of training should be:

  • Knowledge of services offered and relevant tools.
  • Strategy to position service offerings and company’s profile.
  • Ways and means in conducting client end process due diligence.
  • Approach and procedures developing appropriate strategies for the client.
  • Development of digital content.
  • Any other relevant inputs.

16.0  Hope you have some understanding now on How to become a social media consultant?

What can fail you in your mission?

  • Vague understanding on the campaign objective
  • Superficial approaches
  • Process deficiencies
  • Poor, inappropriate or hurried communication
  • In appropriate or bad strategies
  • Working with wrong tools or focusing on wrong audience
  • Under-performing team

There is so much to talk further.  All that would be redundant at the moment.  If you still would like to have further inputs on this you may please write to directory@blogbee.in.  Our expert team member can help you in shaping up your objectives.

If you are a blogger reading this you may register your blog with our blog directory.

Happy Blogging

Team-BlogBee