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Big Online Data Management

What are the first line challenges today before enterprises with respect to online data management?

  • Proliferation of data
  • Management of big data
  • Contextual and result oriented analysis of data
  • Pragmatic application of data findings
  • Tools and applications relevant in compounding data management

1) Proliferation of data:

The size of the very first hard disk I used was 8MB.  As a physical object the size was quite big whereas the storage capacity was very small.  In today’s terms it just can accommodate one or two songs.  In quite contrast to that we have today a thumb size and even smaller storage chips that accommodate gigabytes of information.

The moot point in the context is proliferating data.  Any single person today has several storage spaces for his data like (i) data stored on mobile phone, (ii) data placed on Tablet PC, (iii) data produced on Laptop, (iv) data manufactured on PC (v) data collaborated using Social Media tools and (vi) data on the cloud.  Again we have official data and personal data.  All these data sources are only contributing to more data, redundant data or data proliferation.

2) Data Management:

Irrespective of job position each and every employee in an enterprise adds some amount of data every day to enterprise data repository.  Here comes the challenge to manage it through analysis, verification and validation.

Data management involves (a) right inputs (b) controlled sharing (c) structured storage (d) secured storage (e) appropriate tools for analysis, verification and validation and (f) contextual and discriminatory retrieval.

If the data is not rightly managed going by the above parameters we add more waste data and compound the data management problems.  The end result will be chaotic data management, improper decisions, and a little or nil performance.

3) Contextual and result oriented analysis of data:

This is one of the biggest challenges in data management.  I would like to cite an example taking Google Analytics data.  Google Analytics gathers and displays highly comprehensive data related to an Internet site.  The parameters are endless and beyond the one shown in the image below.

official blog of blogbee
From the data set ‘Behaviour’ we can gather information about how many new and repeat visitors have come to our site.  What is the frequency and recency of their visits? What is the duration of each visit and how many pages they viewed?

Proper analysis of above data set would help us better our pages and its content.  It would also help us understand site loyalty.  As a whole we can achieve greater marketing ROI if we can analytically review all the data sets and make appropriate changes to our Internet site pages.  Result oriented analysis can be done comparing the original version of site and changed version (with respect to the content, design, object placement, feature facilitation) of the site pages.

4) Pragmatic application of data findings:

Say we have set the page “download evaluation copy” as a landing page.  There have been 1000 downloads on an average per month.  If we can compare the number of downloads and the number of actual purchases with the sources of download and sources of purchase, it is possible for us to find out the performance of the landing page and product acceptance.  Based on such data we can fine tune the site page(s) to respective demography and position our marketing and sales pitch through additional publicity, deployment of sales team, social media marketing, road shows and any other viable means of promotion.

So unless we apply the data findings for a proper use, proliferation of all this data would only add to our confusion or totally goes in vain.

5) Tools and applications relevant in compounding online data management:

We have several tools from all the big IT MNCs for offline data management including the very ERP applications that come with Enterprise Data Analysis modules.

However, considering the rapid adoption of online marketing means and social media engagement it is imperative for us to explore software tools and applications that can gather, analyze, and present us required information from our social media presence. Be it data gathered from our Facebook pages, data gathered from Twitter engagement or from any other online profile.

You may explore the relevance of following sources to your context:

  1. www.inmagic.com
  2. www.jivesoftware.com
  3. www.yammer.com
  4. www.cubevibe.com

Happy Blogging!

Team-BlogBee.In

Twitter basics for bloggers

One of the regular activities of a blogger is commenting on other blogs to maintain a friendly  network.   For a great traffic and expanded identity of your blog on Internet you should explore the most valuable social media channel – Twitter, which helps you effectively promote your blog to a wider audience.

If you are active on twitter, you must be aware of all the commotion over there. From twitter trends to online celeb wars, Twitter provides a great deal of global updates and fun too. And if you are a blogger who is active on twitter, the fun just multiples with all your fellow bloggers joining you and mutually promoting each others’ work while blabbing about your daily activities.

But, are you entirely new to Twitter?  Then it is the biggest missing point in your blog promotion.  Better late than never. Let us look at some Twitter basics so you can have your share of merry while promoting your blog(s).

1) Create an account

Of course the very first step. Create an account, preferably with your blog’s name as the user ID (known as ‘handle’ in Twitter lingo).

Say your blog URL is abcxy.wordpress.com (or) abcxy.blogspot.com (or) abcxy.com. It is suggested that your Twitter handle also be @abcxy. That makes it easier for your fellow bloggers and others to identify you. Also it will help in the SEO of your blog.

blogbee-twitter

In the initial setup you should describe your brief bio in the profile page.  The brief info should preferably bear the focus keyword of your blog and a crisp description of what you are or your blog is.  This is the brief that any Twitter user would look at before they follow you or when you followed them.  This brief bio is also visible in search impressions along your Twitter handle.  A great opportunity for you to spread your brief profile and link to your detailed profile.  We find almost 50% of new users on Twitter leave this blank.  You know you shouldn’t be one of them.

2) Follow desired Twitter users to Kick-start your Twitter journey.

The next step after you finish your profile page would be ‘follow’.   Follow is a very important element.  Say you are a blogger.  You blog on movies, entertainment and movie reviews.  Your content is relevant to movie industry, celebrities, critics and even general audience.  Here you should use the ‘Follow’ feature effectively.  How?  Search Twitter for Twitter handle of celebrities, directors, artists, producers, entertainment houses, and so.  Follow them.  ‘follow’ in Twitter means adding people to your network. Such people’s tweets/updates are displayed on your page which makes you get the updates and timelines from these people helping you construct your blog content appropriately relevant to the trends and times.

3) Be active, follow your followers

Now that you followed enough people, there is plenty of feed displayed on your page. Once you are active, you will gain good number of followers which may include the people you followed, your acquaintances, friends, bloggers or others who are interested in your tweets and even blog updates. People those who add you to their network are your ‘followers’. Whatever you tweet will be updated on their feed.  Pay right attention to your followers.  In all seriousness you should follow your followers to develop friendly network.  There is an exception, however, to spam followers.  Don’t follow them.

blogbee.in-twitter-feed

You can also display your twitter feed on your blog. It attracts your blog visitors to 'follow' you on Twitter, thereby you'll gain more followers.

4) Tweet, Tweet and Tweet to stay in touch.

What is Tweet?  Tweet is the twitter basic.  Twitter is a micro blogging platform.  A tweet is any content that you like to share on your Twitter account.  Tweet is limited to 140 characters.

What you can Tweet?  You may tweet your opinion on someone’s tweet.  You may tweet any update like an important or interesting news piece.  You may tweet your blog post link.  You may tweet replying to someone’s tweet.  You may also re-tweet someone’s tweet.

When you are tweeting your blog post link, write a few keywords beside the link of your blogpost which can describe what the post is about.  Act smart and try to attract people in limited words.

Tweets are the way to spread your content across Internet.  Every Tweet you throw into the Twitter stream would compound search results for your Twitter ID and connected links like your blog URL mentioned in Twitter profile bio and tweet links.

 

twitter-mentionsAnother feature of Twitter is ‘mentions’.  Twitter ‘mentions’ are a way to connect with people. Say you want to start a conversation with a person ‘bcd’ or talk about ‘bcd’ in your tweet. In your tweet you will @bcd and then start the conversation.

5) Avoid junk

Be aware that each and every tweet of yours should add value to yourself and to people you follow. This matters a lot. Don’t say something for the sake of a tweet.  Don’t spam by tweeting your blog links or over said news every time.  If you try to spam you will lose your followers who will un-follow you..

6) Use hashtags

Hashtags are nothing but adding a ‘#’ to tags/keywords. If you are a blogger, you must be adding tags to all your blog posts. In the same way, you can use tags in your tweets. Say, your new blog post is on the topic Bollywood celebrities. Beside your post’s link, add hashtags like #Bollywood #celebrity #yourblogsname #blog #blogging etc. That means you will use keywords that can best describe your post.

7) Follow trends

‘Twitter trends’ list out what is being trended on twitter, what most of the people are tweeting and talking about. Follow twitter trends and tweet your opinions on the same. And add the ‘hashtag’ of the trend in your tweet.

twitter-trends

Twitter trends - they appear on the left bottom corner of your twitter account

People like to go through the tweets that are focused on twitter trends. So, if you tweet your views on the same, there is every possibility that your twitter handle and blog gets noticed by wider audience.

Eg: In the above image, #earthquake is the top trend. So, tweet your views on earthquake and use ‘#earthquake’ anywhere in your tweet.

8) Maintain clarity

Hashtags automatically appear with hyperlinks, clicking on which will take you to the search results of that particular hashtag. So, excessively using hashtags in one tweet will disturb the clarity of your tweet.

blogbee-clarityAnd use capital letters to highlight the title of your post or anything else. Even in a pool of tweets, your tweet could be noticed if you do so.

These are the Twitter basics that should help you start your Twitter journey.

If you are a blogger reading this, you may pre-register your blog(s) with blogbee.in, our upcoming online blog directory.

Happy Blogging!

Team-BlogBee.in

Why you need a Google Profile?

In the recent times the invaluable thing I found on Internet is Google profile.  I have been the user of Gmail ever since its inception.  Never cared to create my Google profile till the recent past.

During my blog updates related to Author info, I had to create Google profile a couple of months ago.  Today whenever I am on Internet, the first thing what I do is checking my Google profile.  It became so attractive like a reputed brand page.  The credit goes to Google.  It gave me a great flexibility to show case all my digital assets whether my blog posts, my photo portfolio, my interests, my favorite links and more.

google-profile

My Google profile link is the first line in my resume today.  Again the very first thing next to my blog post would be updating the blog post link in Google profile.  The benefit is that I can see links to my just finished blog post in Google search results in the next few minutes.

Some of the benefits of Google profile:

  • Google profile can establish authenticity to your online credentials.
  • You can design an attractive page for your business and promote it among your Gmail contacts.
  • You can promote your blog or your profile for instant updation to Google search engine.
  • You can share chosen personal and business data with all your Gmail contacts and other contacts.
  • You can use Google profile link in your blog to establish your author information.
  • You can in fact use it as one stop social media tool instead of struggling with several more.  This will save lot of your Internet time.
  • You can fast build personal brand image subject to potential content and regular and disciplined updates to your Google profile.

google plusYou too create your Google profile.  Gather all the following information of yours and setup your Google profile immediately to gain instant visibility in Google search results.

  • Your Gmail ID
  • Your photos and videos
  • Your blog and website URLs
  • Your favorite websites, blogs and similar links
  • A brief about you.  Use the most popular keywords while describing about you.  The keywords, however, should be relevant and limited to 7% of your content.
  • Company profile, product data, and service offering details if you are going to build a business page for you.

Once you are done with the above, place your Google profile ID on your profile in your blog.

Happy Blogging!

Team-BlogBee